Social First -strategy and global talent
Join the breakfast event: Social First Strategy & International Talent – drive growth and open up new opportunities for your company!
How can you strengthen your company’s competitiveness through social selling and international expertise? And what are the success factors behind the 2025 Entrepreneur of the Year’s growth and internationalization journey?
At Business Helsinki’s November breakfast event on November 26th from 9:00 to 10:15, we’ll explore how social selling and international talent can unlock new opportunities for developing your business. Social media is no longer just a support channel for marketing—it’s the core of business growth and commercial success. It has also leveled the playing field, allowing even smaller companies to build visibility, trust, and sales through social media. International professionals play a key role in this by bringing unique insights, skills, and fresh ideas to companies.
Among the companies attending in person, we’ll hold a raffle—one lucky winner will receive a Social First strategy coaching session tailored to their business!
At the event, you’ll gain:
- Expert insights on how the Social First strategy and international talent can boost growth and competitiveness
- Key growth principles from the 2025 Young Entrepreneur of the Year
- Information on international recruitment, services, and financial support
- Opportunities to network with international professionals
Come and discover how the Social First strategy and global expertise can take your success to the next level!
PROGRAM
8:30 Doors open, breakfast served
9:00 Event opening Kamilla Sultanova, keynote speaker and DEI consultant
Livestream begins on Helsinki-kanava for remote participants
9:05 The concept and impact of the Social First strategy—and how it can drive growth for any business
Eija Gerlander, CEO and Founder, Bängeri
9:20 The Social First strategy behind Smuuti Skin—a fast-growing international cosmetics brand from Helsinki
Jenni Ahokas, CEO, Founder, and 2025 Young Entrepreneur of the Year, Smuuti Skin Interviewed by Eija Gerlander
9:50 How the City of Helsinki supports business growth and internationalization
10:00 International talent as enablers of business growth
Pitch presentations by international professionals (session in English)
10:10 Closing remarks
Kamilla Sultanova
Welcome to enjoy breakfast and get inspired! Remote participation is also available.